Lessons from the fastest Brazilian unicorn

Purpose The purpose of this paper is to analyze the process why a Brazilian digital startup company reached unicorn status fastest. Design/methodology/approach After literature review, authors conducted questionnaire containing 13 questions used in 18 in-depth interviews case study. Saturation point combined with independent and analysis researchers achieve internal external validity. primary data collected underwent an analytical approach, followed by resource-based view (RBV). RBV does not deal time. There gap opportunity here: fastest become under lens. Findings reveals that value can be found traditional sectors, as real estate sector. This direct home-buying space. Practical implications contribution both practical, seven lessons, theoretical. Resources allocated specific context geographic region shift attention away from absolute resources timing aggregating them. Thus, accounting for time new RBV. Originality/value originality lies dynamics businesses exponential growth.